Privacy Policy

EmilyAva Privacy Policy

Last updated: January 27, 2025

This privacy policy describes how EmilyAva (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use, make a purchase from, or otherwise interact with our website (the “Site”). In this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or other person about whom we collect information in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, we ask that you do not use or access the Services.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.

How we collect and use your personal information

To provide the Services, we collect personal information about you from various sources, as described below, and we have collected such information in the last 12 months. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What personal data we collect

The types of personal data we collect about you depend on how you interact with our site and use our services. When we use the term “personal data,” we mean information that identifies you, is linked to you, describes you, or could be linked to you. In the sections below, we describe the categories and specific types of personal data we collect.

Information we collect directly from you

The information you provide directly to us through our Services may include:

Basic contact information such as your name, address, phone number, and email address.
Order information such as your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information such as your username, password, and security questions.
Purchase data, including items you view, add to your cart, or add to your wish list.
Customer service information, including information you choose to include in communications with us, such as when you send a message through the Services.

Some features of the Services may require you to provide certain information about yourself directly. You can choose not to provide this information, but if you do, you may not be able to use or access those features.

Information collected through cookies

We also automatically collect certain information about your interaction with the Services (“Usage Data”). For this purpose, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our site and your account, including device information, browser information, network connection information, your IP address, and other information about your interaction with the Services.

Information obtained from third parties

Finally, we may obtain information about you from third parties, including vendors and services that may collect information on our behalf, such as:

Companies that support our Site and Services, such as Shopify.
Our payment processors, who collect payment data (e.g., bank account, credit or debit card details, billing address) to process your payment and fulfill your orders, and to provide you with products or services you have requested, and to fulfill our agreement with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or ads, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

All information obtained from third parties is treated in accordance with this Privacy Policy. We are not responsible for the accuracy of the information provided to us by third parties and are not responsible for the policies or practices of third parties. For more information, please see the Third Party Websites and Links section below.

How we use your personal data

Provision of products and services. We use your personal data to provide you with the Services and to fulfill our agreement with you, including processing payments, fulfilling orders, sending notifications about your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, managing shipments, facilitating returns and exchanges, and publishing reviews.
Marketing and advertising. We use your personal data for marketing and promotional purposes, such as sending promotional, advertising, and marketing communications via email, SMS, or mail, and to show you ads for products or services. This may include using your personal data to personalize the Services and ads on our Site and other websites.
Security and fraud prevention. We use your personal data to detect, investigate, or take action against possible fraudulent, illegal, or harmful activities. If you choose to use the Services and register for an account, you are responsible for protecting your account data. We strongly encourage you not to share your username, password, or other login information with anyone else. If you believe your account has been compromised, please contact us immediately.
Communicating with you. We use your personal data to provide you with customer support and improve our Services.

How we disclose personal information

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes as provided in this Privacy Policy. These circumstances may include:

With vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners use your data in accordance with their privacy statements.
When you instruct us, ask us, or otherwise authorize us to disclose certain data to third parties, such as to provide you with products or through the use of social media widgets or login integrations, with your consent.
With our affiliates or within our corporate group, in our legitimate interest to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

In the last 12 months, we have disclosed the following categories of personal data and sensitive personal data (marked with *) about users for the purposes described above in the sections “How we collect and use your personal data” and “How we disclose personal information”:

Categories of recipients:

Vendors and third parties who provide services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers)
Business and marketing partners
Affiliates

We do not use or disclose sensitive personal data to draw conclusions about you.

Category of personal data

Identification data such as basic contact details and certain order and account data
Commercial information such as data about products or services purchased and purchase data
Internet or similar network activity, such as usage data

Categories of recipients

Business and marketing partners

User-generated content

Through the Services, you can post product reviews and other user-generated content. If you choose to submit user-generated content to a public section of the Services, that content will be public and accessible to anyone.

We have no control over who accesses the information you make available to others, and we cannot guarantee that parties who access such information will respect your privacy or keep such information secure. We are not responsible for the privacy or security of any information you make public, nor for the accuracy, use, or misuse of any information you make public or receive from third parties.

Third-party websites and links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or operated by us, you should read their privacy and security policies and other terms and conditions. We do not make any representations or warranties about the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on such sites. Information you provide on public or semi-public places, including data shared on third-party social media platforms, may be viewed by other users of the Services and/or users of such third-party platforms without limitation as to their use by us or third parties. Our inclusion of such links does not necessarily imply an endorsement of the content of such platforms or their owners or operators, except as stated in the Services.

Children's data

The Services are not intended for children and we do not knowingly collect personal data from children. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us to request its removal.

As of the effective date of this Privacy Policy, we are not aware that we have “shared” or “sold” (as defined by applicable law) personal data of individuals under the age of 16.

Security and storage of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, it is possible that the information you send to us may not be secure during transmission. We recommend that you do not use unsecure channels to send us sensitive or confidential information.

The length of time we retain your personal data depends on various factors, such as whether we need the data to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may refuse your request as permitted by law.

Right of access. You may have the right to request access to the personal information we hold about you, including details about how we use and disclose your information.
Right to erasure. You may have the right to request that we erase the personal information we hold about you.
Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer that information to a third party, in certain circumstances and with certain exceptions.

You can exercise any of these rights where indicated on our Site or by contacting us.

We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before providing a substantive response to your request. In accordance with applicable law, you may designate an agent to submit requests on your behalf to exercise your rights. Before accepting a request from an agent, we will require the agent to demonstrate that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

If you have complaints about how we process your personal data, you can contact us. If you are not satisfied with our response to your complaint, you have, depending on where you live, the right to appeal our decision by contacting us or by filing a complaint with your local data protection authority.

International users

Please note that we may transfer, store, and process your personal data outside the country where you live, including the United States. Your personal data is also processed by external staff and service providers and partners in these countries. If we transfer your personal data outside Europe, we rely on recognized transfer mechanisms such as the European Commission's Standard Contract Clauses, or equivalent contracts issued by the competent authority in the United Kingdom, if applicable, unless the data is transferred to a country that has been recognized as having an adequate level of protection.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of your rights, you can send an email to info@emilyava.com

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